The power of a clear Baseline: Identifying what you truly need to change

In our last article, we introduced the B.U.I.L.D.© framework—  our structured approach to integrating mindset and action for meaningful transformation. The first step in the framework, Baseline, ensures that individuals, teams, and organisations take a step back to gain clarity, before making strategic shifts.

This is never more relevant than at times of economic malaise and contextual step changes such as with the recent tariffs on goods produced outside the US.      

Avoid a common trap: jumping to solutions without understanding the root cause.
Whether it’s declining team performance, slow decision-making, or a lack of confidence in stepping up, leaders and professionals alike often assume they know the issue - and the solution - and rush to fix it.

But what if the real challenge isn’t what it seems?

What if hidden factors within yourself, your team, or your organisation are the real barriers to success?

Just as researchers wouldn’t measure the success of an ad campaign without a Baseline, to compare to, organisational, leadership and career growth require the same foundational clarity. Without fully understanding where you are today, any actions you take, may be misdirected, leading to wasted effort and ineffective strategies.

Most leaders and professionals default to tangible performance indicators—like project completion rates or revenue growth—but overlook the intangibles that drive long-term success:

✔️The presence of self-sabotaging behaviours (both personal and cultural)
✔️How individuals and teams operate under pressure
✔️Levels of positive collaboration

These unseen forces impact everything from decision-making to innovation. 

A leader might, internally, blame their team’s hesitation or lack of initiative, when in reality, their own micro-management has conditioned people to wait for approval.

An individual might assume they have a skills gap when exploring a career shift, when in fact, it’s a mindset shift that’s needed.

If you measure the wrong things, you get the wrong results

The Baseline phase of B.U.I.L.D. © helps you avoid this, by moving beyond surface-level observations to uncover deep insights that shape an effective strategy. Whether working with individual leaders, teams, or entire organisations, we gather insights to identify strengths, challenges, and opportunities, setting the stage for impactful development.

For Individuals

✔️ Personal Assessments: Identify self-sabotaging tendencies and how they impact decision-making, confidence, and career progression. An 8 week enhancement of your positive intelligence
✔️ Individual Reflection Exercises: Pinpoint personal patterns, mindset shifts, and areas for professional growth.
✔️ Strengths & Blind Spot Analysis: Gain clarity on what’s helping or hindering your progress.
✔️ Goal-Setting & Career Alignment: Define what success really means for you to create a foundation for intentional growth.

For Teams & Organisations

✔️ Team & Leadership Assessments: Identify self-sabotaging behaviors that impact collaboration, team trust, and performance.
✔️ Leadership Interviews & Employee Surveys: Gather candid feedback on team dynamics, communication, and leadership effectiveness.
✔️ Cultural & Behavioral Analysis: Understand how workplace norms, habits, and unspoken rules influence engagement and innovation.
✔️ Industry Benchmarking & Desk Research: Compare your organization’s leadership and team effectiveness to best practices.

Without this foundation, leaders risk making surface-level changes that fail to address the deeper issues holding individuals, teams, and businesses back.

What’s Next?

Establishing a Baseline is the first vital step of B.U.I.L.D. © —once we uncover the real dynamics at play, the next stage is about equipping leaders and teams with the skills to shift behaviours and mindsets.

Next article: UPSKILL: Building the mindset & capabilities for sustainable growth.

Want to assess your own or your team’s Baseline? 

Download our B.U.I.L.D. © info pack or book a call here

Read our previous article "Creating a growth mindset with the BUILD framework"

Creating a Growth Mindset with the B.U.I.L.D.© framework

In our last article, Walking the Growth Mindset Path, we introduced the idea that essential shifts in mindset are necessary to help individuals and teams embrace change, unlock potential, and sustain high performance. 

But mindset alone isn’t enough—we need clear, actionable steps to transform insight into tangible outcomes. 

That’s where the B.U.I.L.D.© framework comes in.

Jeff and I have developed B.U.I.L.D.© as a structured approach to creating meaningful, lasting change. It’s designed to surface areas of focus (including blind spots) and then bridge the gap between understanding growth mindset principles and embedding them into everyday behaviours and business strategies. By working through these five stages, individuals, teams, and organisations can develop the resilience, adaptability, and performance needed to thrive in an evolving world.

The B.U.I.L.D.© Framework

• Baseline – Understanding where you are today.

• Upskill – Equipping your people with the right mindset and tools.

• Implement – Turning insights into action.

• Learn – Measuring progress and refining the approach.

• Develop – Embedding growth for long-term success.

BASELINE: Understanding where you are today

We start by assessing your current culture—what’s working, what’s not, and where the opportunities lie. 

This involves deep listening and analysis, including depth interviews, team workshops, confidential employee surveys, and relevant desk research. By identifying challenges, pain points, and aspirations, we create a clear starting point for growth.

UPSKILL: Equipping your people with the right tools

Mindset shifts require skill-building, and its not a given that your teams have the tools they need in order to drive growth. 

We provide targeted training on mental fitness, resilience, and leadership, helping individuals and teams develop the habits that sustain growth. This includes time-based coaching support and PQ Mental Fitness Training, delivered either one-to-one or in team-based cohorts over six weeks. These sessions create the foundation for sustainable change.

IMPLEMENT: Turning insights into action

The best strategies are those that get put into practice. We guide organisations in applying their insights to strategy and day-to-day operations. 

This includes Leadership Team Vision Crystallisation Sessions to define purpose and direction, as well as Action Planning Workshops to create structured roadmaps for execution. These practical steps ensure that mindset shifts translate into meaningful action.

LEARN: Measuring progress and refining the approach

What gets measured gets managed. What we mean by this is that sustainable growth requires regular check-ins and reflection. 

We help teams track progress and measure impact through structured evaluation processes, including interim surveys and quarterly management reviews. This step ensures accountability and allows for agile adjustments based on real-time feedback, reinforcing momentum and focus.

DEVELOP: Embedding growth for long-term success

True transformation isn’t a one-time event—it’s an ongoing process. 

In this final stage, we refine propositions, strategies and support long-term development. This includes one-to-one coaching on key challenges (such as handling conflict, overcoming sales objections, or ensuring ethical compliance), strategic Customer Value Proposition (CVP) workshops, and input into talent recruitment to build a strong, future-ready workforce.

Why B.U.I.L.D.©?

We developed the B.U.I.L.D.© framework because it reflects the work we do—helping individuals, teams and organisations construct a solid foundation for growth. Unlike one-off training sessions, our approach creates a continuous cycle of learning, applying, and refining. Whether you’re leading a team, driving organisational change, or simply looking to enhance your own mindset and performance, B.U.I.L.D.© provides a structured yet flexible path to meaningful growth.

Ready to B.U.I.L.D.© a growth culture in your team or company? 

Lets connect. We'll share our insights, make some recommendations and outline our tailored approach for you to rapidly improve performance, relationships and wellbeing to help your organisation thrive. 

You can email us both – and we’ll get right back to you to set up a time to chat

Lara – lara@lara-meyer.com 

Jeff – jeff.deighton@insight-engineers.com 

Download more information here

Whats next? The next 5 articles will share more detail on each of the 5 steps in the B.U.I.L.D © framework: Baseline, Upskill, Implement, Learn, Develop

Read our previous article "Walking the Growth Mindset Path"